ABB Israel

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PROJECT SCOPE

New website

Company's professional blog

SEO

PPC

Creating offline marketing content

The
Challenge

How to strengthen the brand in the Israeli industrial market and increase the sales of advanced technological solutions to relevant B2B customers.

The
Mission

To create prominence on the web while adapting the language and messages to the appropriate audiences and breaking down built-in barriers in traditional industries.

What
We Did

Built a content strategy and executed a work plan that includes 360 online activities, including a complete transformation of ABB Israel's website content, quality SEO, and year-round campaigns on various key platforms: Google, Facebook, and Taboola.

SOME HIGHLIGHTS
‍

• Honing the messages in the content

Refining ABB Israel's value proposition to customers and the local market, while focusing on innovation, efficiency, and sustainability in line with ABB's global messages.


• PPC strategy

We were executing ongoing PPC campaigns around specific topics to leverage opportunities that would increase product demand. For example, we created a dedicated campaign for electric charging stations to keep pace with the increased demand for electric vehicles while promoting the creation of a national network for charging electric cars.

The
Result

ABB Israel's positioning as a leader in its areas of expertise through a significant increase in its online presence and the establishment of the company's website as a source of quality content for selected target audiences.

45%

Increase in the number of people entering the site from organic traffic

70%

of the relevant keywords are located on the first page.

In two years of operation, we have made a major leap forward in our online presence, both in activity and content quality. The ContentLab team serves not only as an implementation arm of our marketing strategy, but also as an integral part of the "thinking and planning", which has turned the digital arena central to the company's marketing strategy. The combination of a professional approach and motivation makes the Lab's team excellent partners for continued growth and meeting our business and marketing goals
Meital Toker
ABB's Marketing Manager

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