Better

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,
PROJECT SCOPE

Rebuilding the story

Content strategy

New website

Creation of blog

Media collaborations

SEO

The
Challenge

How to stand out in the competitive cannabis market in Israel, with limited resources, prominent players and strict advertising regulations?

The
Mission

To build a new story, create dominance in the digital world, and provide a solution to meet business goals 

What
We Did

Changed Better's story and embarked on creative content moves by building a compatible website, intensive SEO activity backed by quality content, and sharing content with Mako – one of Israel's most prominent media outlets.

SOME HIGHLIGHTS
‍

  • New story 

The new story we built is based on Better's capability to produce select strains of medical cannabis using advanced organic methods. We moved the center of gravity from a pharmaceutical company (clean and sterile) to position Better as a boutique agricultural company, which operates organically and is committed to improving patient health and protecting the environment.
‍

  • Creative content strategy

Due to regulatory constraints on proactive advertising in the medical cannabis industry, our content strategy was created with an emphasis on quality professional blog content, continuous SEO, and strategic collaboration with a leading Israeli media channel – MAKO. Together with MAKO, we established Better Magazine which provides a platform for channeling Better's quality content with messages that match its story, exposing it to a broader audience. 

The
Result

Clear online dominance of the Israeli cannabis industry.

41%

increase in the average monthly revenue in 2021 compared to 2020

60%

website traffic is generated through rich and informative content items

85%

Of google first page search results from SEO activity
"Working with the ContentLab team has helped us to gain a marketing edge in a competitive market with a wealth of established companies. The team showed out-of-the-box thinking, building a content strategy that matches our needs and capabilities. I am proud to say that we have succeeded beyond expectations. "
Ophir Meron
Head of Marketing

More case studies

SaverOne

Content strategy, Marketing content, Social

ABB Israel

CSR Content strategy, Blog content, Marketing content, SEO, PPC