The
Challenge
Promoting a new and disruptive automotive technological solution, fighting market barriers while changing consumer behavior, making them adapt to a new, safer driving reality.
The
Mission
To build and strengthen SaverOne's digital assets and position the company as an advanced technology company with a necessary solution for driver cellphone distraction.
What
We Did
Building a content strategy that maximizes content activity with existing resources and prepares an infrastructure foundation for expanding activity in the nearest future, in line with the company's business plan. The decision was made to improve the company's visibility on its website and social channels - Facebook and LinkedIn, along with a complete rebranding of the company's visual materials such as investor deck, landing pages, brochures, etc.
SOME HIGHLIGHTS
- Storytelling
Refining the company's story, using the barriers it has faced as part of the narrative. We focused on addressing the issues of introducing a new and unfamiliar product, along with a limited willingness on the part of drivers to adopt this solution voluntarily. Looking right into these issues helped SaverOne generate a discussion of the problem they address, exposing a shared value – for the client's drivers and society as a whole.
- New content strategy and company branding
Defining the company's different audience groups and creating custom-fitted messages for them, both textually and visually. These insights formed the basis for building a new website and operating a year-round digital marketing strategy, including a professional blog, LinkedIn and Facebook pages.
